Visitors then make their way to the Home of the Future, which, at first glance, appears to be a typical modern apartment. The Shape Tomorrow wall, an eye-catching, floor-to-ceiling display, for example, beautifully showcases the visions of Samsung’s semiconductor technology for individuals’ personal lives, society and the environment. In this way, Samsung’s technologies analyze the personalities and characteristics of guests to envision the future, much in the same way that Samsung aims to understand users’ needs to design its technology.Īfter sharing their results via the SAMSUNG D’light homepage, guests can then make their way upstairs to get hands-on with Samsung’s high-tech solutions. Here, a display gathers information from their wristbands, and based on their choices made in the previous areas, determines their visionary type, such as “Peace Barista” or “Utopia Architect,” among others. Guests complete their interactive experience in the “Imagination” room.

Finally, they harness the power of their “Intuition” and creativity to digitally construct a whimsical planet which is displayed across 16 curved TVs that circle overhead.

Next is the “Sense” area, where visitors utilize gestures to interact with cutting-edge mirror displays. “Emotion” is the concept for the first segment of the interactive experience, which consists of multiple stations that guests use to transform their photographs into colorful works of art via Samsung’s latest mobile devices. After donning a chip-enabled wristband corresponding to their language-Chinese, English or Korean-visitors “sync” themselves with a photo and their name to the seemingly alive system that digitally guides them (along with docents, who are available upon request) through the first floor experience zone. The journey begins as visitors enter the exhibition doors to a spacious interior that at once exudes a futuristic vibe. On the second floor, visitors can learn how the next generation technology of semiconductors can impact people’s lives and experience how various industries, such as healthcare, shopping and education, can be transformed through Samsung’s solutions in the near future. On the first floor, visitors can enjoy interactive experiences through Samsung’s current products and services. But rather than just presenting how its products convey its vision, Samsung offers visitors the unique opportunity to experience how its devices and solutions are shaping the future through two floors of immersive exhibits under the theme “Live Your Tomorrow.”

SAMSUNG D’light, which takes its name from the combination of the words “digital” and “light”, aims to be a “guiding light to the digital world,” all the while functioning as a beacon, leading consumers to an entirely new lifestyle through digital technology. Yet, after undergoing a three-month renovation, SAMSUNG D’light reopened its doors on September 12 to give visitors an even more exciting glimpse into the future. Located within the Samsung Electronics Building in Seoul, Korea, SAMSUNG D’light was established in December 2008 to showcase the latest consumer electronic products by Samsung Electronics and provide the brand experience.

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